Should You Buy The Apple Stock Before The September 15th Event?

Apple, the largest company on the planet with a market cap of close to $2 trillion dollars has scheduled the first of the possible few upcoming product launch events on September 15th, 2020. (coming Tuesday).

Now, why did I say first of the many product launch events? 

Well, the new iPhones and AirPods might not be displayed on the September 15th event. 

Then, what is Apple planning to launch on the 15th? 

According to reports from reliable sources, Apple might be launching the new Apple Watch Series 6 and a couple of new iPads (Air and Pro). 

Here’s what Jon Prosser posted on his twitter account on what you can expect from the September 15th Apple event. 

Look out for the Apple Watch SE version ( iPhone SE was a huge success to Apple).

iPhone 12 and the iPhone 12 Pro can be expected at the October event, which Apple is planning to launch before the holiday season kicks in. 

Should you buy the Apple Stock next week before the event then? 

Look, first of all, buying the Apple stock is good at any level. It’s one of the finest Blue chip companies on the planet with recurring revenue streams. The products are amazing, work extremely well and Apple fans have always been loyal. 

If you remember the recent quarterly earnings, thanks to the pandemic, sales of iPad and Mac were solid. AirPods alone accounts for over $8 billion in revenue. Services revenue is on par with the iPhone sales and the overall health of the company is top-notch with excellent cash pile up. 

Apple pays quarterly dividends too if that’s what you are looking for. The dividends tend to rise YOY. 

Let’s now quickly look at the price of the Apple stock in recent days.  

Apple stock 5 days trading chart:

Apple stock 1-month trading chart: 

As you can see, post the 4-for-1 stock split on August 31st,  the stock which immediately shot up to the mid $130s has since corrected now to the $110 levels. Tech stocks, in general, have been down, nothing to do with Apple as such. 

Talking about the 15th event, I do think that, in the coming week, the stock will continue to be extremely volatile. You can see some quick uptrends in the stock’s price surrounding the event on Tuesday. 

Be vigilant and careful before picking the stock at current levels, as it’s extremely volatile, to be honest. 

If you are thinking of holding the stock for the long term, then I have nothing more to say, but to ask you to buy at current levels. The stocks trading at $440 ($110*4 – pre-split levels) at a P/E ratio of 34. 

Not to forget, Apple is one of the best blue-chip stocks to hold for the long term and every dip in the market price is a buying opportunity. 

You cannot time the market movements or the stock’s price, however, the one thing you can probably do is to average out the buying price before the stock’s price reaches higher levels. (dollar cost average)

Thanks for reading! Do let me know your thoughts and comments below. 

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